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Breeding of high-quality varieties
Breeding and selection
The primary selection criteria for new varieties are large flowers in clear, bright colors with uniform, growth-friendly properties and superior shelf-life test results. All new varieties or clones are tested for exceptional health and vigor properties, viruses, fungus and disease resistance as well as high ethylene tolerance and excellent keeping quality.
Quality-controlled material is grown in separate insect-free greenhouses, where elite material is stored in over-pressured greenhouse cabinets and harvested by authorized personnel only. All cuttings are grown in state-of-the-art greenhouse facilities under the supervision of highly qualified personnel before being harvested and shipped to growers around the world.
Sales concepts and marketing support
We offer weekly door-to-door deliveries via our agents as well as growth and after-sales support tailored to the needs and requirements at your facilities. Please feel free to contact us for individual recommendations.
Taking delivery of a quality cutting from Queen® Genetics marks the start of a special business relationship. Growers from more than 75 countries around the world trust us to supply healthy cuttings and reliable growing instructions.
Sales and cultivation consultancy
Our customers engage in different stages of the sales process: Cutting selection and purchase, propagation and production as well as the sale and marketing of finished products. Therefore, we have employed highly skilled staff in all core areas – plant propagation, cultivation, selling and marketing – who are able to offer professional support at every stage.
We enhance the image of every single product by adding value throughout the entire supply chain. From production to retail concept, Queen® Genetics is able to support growers from cutting to finished product by offering proven concepts and attractive, easily recognisable packaging solutions designed to protect the plant and facilitate transportation. In essence, we ensure that growers, retailers and consumers have a fantastic experience. Please feel free to contact us for sales and marketing support at email@example.com.
In 1939 Grower Carl Jepsen bought 5 acres of land at Norring Mølle, north of Aarhus Denmark, to start a nursery. In 1962 his son Knud Jepsen and his wife Ellen took over the nursery. During the next 30 years, the couple expands to more than 38.000m2 greenhouse, R&D and storage space.
In 1979 the company started its Kalanchoe breeding department with the objective to raise the market standard for quality plants and optimise growing conditions. Today passion and hard work have paid off and resulted in the broadest assortment of ethylene tolerant, high-quality Kalanchoes on the market.
In 1988 Queen® Genetics began selling elite material and cuttings. The demand rose quickly, and the company managed to establish itself as an innovative and serious competitor on the market recognised by several industry awards and novelty prizes.
In 2002 the first double-flower Kalanchoes where introduced under the brand name Queen® RoseFlowers. The revolutionary product extension and increased shelf life allowed easy access to new markets and development opportunities.
In 2004 Queen® Genetics entered into a strategic partnership with Dalat Hasfarm in Vietnam to expanded the cutting production and ensure optimal conditions for healthy plant growth. In 2010 Queen® Tarim, a joint venture in Turkey, was founded to keep up with the growing demand for Kalanchoe cuttings worldwide and to supply the Turkish market with finished plants.
In 2012 another breeding innovation revolutionised the market. With a minimum of 3 weeks flowering, Queen® CutFlowers have set a stunning, new standard for the longevity in the cut flowers category and opened new market opportunities.
The product portfolio is expanding. Apart from the Kalanchoe breeding program, Queen® Genetics has started to focus its breeding on developing new crops that complement the Kalanchoe assortment and stand out for their increased shelf life and optimal growing habits. Today the assortment has been extended with an extensive portfolio of succulent varieties, Roses, Asters, Dahlia and Euphorbia Milii.
Growers from more than 75 countries around the world trust us to supply healthy cuttings and reliable growing instructions. Queen® Genetics offers weekly door-to-door deliveries via our agents as well as growth and after-sales support tailored to the needs and requirements of your facilities. Feel free to contact us for individual recommendations.