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April 25, 2019
"The motivation for everything we do is the end consumer. As we see it, she is a woman at about 35 years or older. She is the one we care about. Often, she buys flowers and plants which are placed next to fruits and vegetables in the supermarkets - and often she will be disappointed when the products do not last as expected. This does not happen with Queen® Kalanchoes."
Queen celebrates 10,000+ followers
March 10, 2019
As a grower, you can create the most beautiful flowers, but if the end consumer does not have the information and inspiration of how to use the flowers, your products will never become a success. That's why the Danish breeder Knud Jepsen a/s created an Instagram account for their Queen branded kalanchoes in 2014. They feed the consumers with inspiration, news, information and answer their questions every day. Now, they reached a milestone as they have over 10,000 followers.
Turkish joint venture Queen Tarim expands in size
January 18, 2019
Looking to outsource the cutting production ended up in investing in a Turkish joint venture. The company in question is Danish Kalanchoe nursery Knud Jepsen a/s (Queen Genetics). After exploring the possibilities in Turkey, they saw the opportunity to take advantage of the country's developing local pot plant market and decided to establish a joint venture with their Turkish partner Agrico.
Visit us at IPM 2019
January 15, 2019
We look forward to presenting our full collection, including new exciting varieties in our assortment. Meet us at stand G14 in hall 6
Royal FloraHolland Trade Fair Aalsmeer 2018
September 3, 2018
On 7, 8 and 9 November 2018, the Royal FloraHolland Trade Fair Aalsmeer is planned. For three days, we will be on this international trade fair ready to see you and answer all questions.
“HOT STUFF” at Cultivate’18
July 17, 2018
From July 15th to 17th Queen Genetics joined Greenex International for the Cultivate’18 trade fair in Columbus, Ohio to present the latest Kalanchoe and Succulent assortment to Growers from the United States and Canada.
Frederike Israel, Queen Genetics: ‘Time to show a new assortment’
June 22, 2018
Queen Genetics is a Danish breeding and propagation company, internationally known for its large assortment of ethylene-tolerant pot and cut kalanchoes. The company has been working hard on expanding their assortment, in response to frequent requests from their customers. Not because things are bad for kalanchoe, explains Commercial Manager Frederike Israel. On the contrary, their sales of this product are still steadily increasing.
Queen® Genetics wins IPM Novelty Prizes for both plants and cut flowers
January 26, 2018
Queen® Genetics comes home with a double win from IPM 2018, where the judges awarded the IPM Novelty Prize in two categories to Queen® Genetics.