This year has been another exciting one, and we thank everyone of our partners for a year filled with strong collaborations and amazing opportunities.

In 2024, we introduced an array of exceptional new varieties and supported customers around the globe in producing plants of the highest quality.
 

Join us as we explore the highlights of the year and teases for the year to come!

Tiara Euphorbia - a growing supply and demand

2024 has been the year where ourTiara Euphorbia truly took hold of the market. With rising demand, we have expanded our production and are ready for an exceptional year ahead. 2025 will also be the year when we release new colours for these exceptional varieties, and we cannot wait to introduce you toAlexandra andFiona.

Exceptional, durable Kiwi Hebe varieties

During 2024, ourHebe breeding program has taken an exciting leap, and we are proud to have introduced some completely new varieties. While some are already available onSmartGrower, more will be released in the coming year. We look forward to continuing to expand and present an even stronger Hebe assortment.

Ever-green colours and improved longivity

As with our Hebe breeding, our focus on Succulents has led us to introduce even more varieties from our own R&D. With a focus on evergreen colours and exciting new combinations, we are continuously improving the appearance and longevity of our Queen Genetics succulents. We are excited to expand this product line even further in the coming years.

Make sure to see the updated Pretty Easy assortment

Our well-knownPretty Easy assortment has grown through 2024 and is available in two lines: one with single-flowering varieties and one with double-flowering varieties.

Pretty Easy is a standardized production approach that allows plants to be stuck simultaneously and placed into short-day conditions at the same time. This method ensures the plants are ready for sale in the same week, with the same number of open flowers. Make sure to check out SmartGrower where ourPretty Easy assortment is ready and updated. 

See you in 2025

We have an exciting year planned, and we are looking forward to introducing new and exciting varieties. 

We are beyond excited for the year ahead, but for now, we wish you all a pleasant holiday and a happy New Year.