December 19, 2022

Happy Holidays and Happy New Year

This year will soon come to an end. We thank you for your persistence and cooperation. In 2022, Queen® Genetics expanded the business, introduced new initiatives and prioritized product development. These are among our highlights of the year: 



Expanded to North America - now established as a fully integrated business partner

This year, Queen® Genetics established its own presence in North America. From our new office and organization in Ontario, Canada, we are now offering our North American customers efficient and customized delivery options. Our products are easily accessible and with a Queen® professional involved at every stage in our supply chain. This ranges from our production of cuttings in Türkiye and Vietnam, to our R&D and crop experts in Denmark through to compliant local import and efficient distribution in USA and Canada.

New and updated features in SmartGrower

During the fall, we significantly optimized and expanded our customer portal, SmartGrower. Besides the integrated ordering system, it now features an image bank and document section, allowing our customers to access and download relevant files without assistance. We hope these updates will contribute greater value, easy technical knowledge-sharing and better support.

New cultivation focuses and concepts

Another priority has been the propagation of our own innovative succulent varieties to be ready to bring to market after years of breeding. The same goes for our new Kalanchoe concept called "Pretty Easy". When Pretty Easy reaches the market, it will be possible to produce a full assortment of colourful and long-lasting Kalanchoes ready for sale at the same time. All varieties will fit together and be subject to standardized growing methods. They will feature the same reaction time and production length, resulting in beautiful and uniform products across every colour group.


We look forward to offering you new and exciting genetics in 2023! Our team wishes you Happy Holidays and Happy New Year.

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Queen® Genetics
A/S Knud Jepsen
Skanderborgvej 193
DK-8382 Hinnerup

Office Hours:
7 a.m. – 4 p.m. CEST

Tel: +45 86 98 61 88
Fax: +45 86 98 61 99



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