Elevated ethylene levels in the air can lead to closing of flowers, leaf drop, and faded colours in plants. This is especially problematic during transportation, storage, and display in shops or homes, where plants are frequently exposed to elevated ethylene concentrations.

Three important benefits of quality genetics

Our ethylene-tolerant plants and flowers are specially bred to withstand the negative effects of ethylene, ensuring that they remain fresh, colourful, and full of life for longer. This offers significant benefits for both retailers and consumers:

Extended shelf life: Ethylene-tolerant varieties maintain their freshness far longer, reducing waste and ensuring that your customers receive top-quality products every time.  

Enhanced customer satisfaction: With flowers and plants that stay beautiful and eye-catching for longer, your customers will experience more flowering joy and are likely to make additional purchases. 

Increased sustainability: By reducing waste and extending the life of your plants and flowers, ethylene tolerance contributes to a more sustainable plant production.